Cormack Leg Eleven Packaging Design - Choco Roll! 2.5L Chocolate Milk packaging

The target market is children aged 5-6. Children at this age are usually more interested in process than products; they are easily motivated and eager to try something new. They want do everything themselves and seek adult approval. Of course they would like to pour the chocolate milk themselves like the grown-ups do. However, with the full 2.5L bottle, they are easily to spill it. Children at aged 5 to 6 will be able to lift the bottle, but they cannot get balanced when pouring the liquid into the cup, so there is great chance they will spill the chocolate milk on the table.

 

The existing large bottles in the market are all not easy for children to pour, neither the size nor the shape. They cannot balance themselves when pouring the chocolate milk with one hand and the other hand holding the cup. It is still not easy for them even with both hands holding the bottle.

 

To solve the problem, an efficient way is to make the shape of the bottle more controllable when pouring. A hexagon shape is designed to be the bottle as all the surface are flat and can sit on the table safely. So children can change the angle of the bottle when pouring by rotating the bottle instead of lifting the bottle and pour. This can reduce the chance of spilling the liquid on the table. When the bottle is full, rotate once and the bottle sits on the table at a different angle, then it starts pouring; when the bottle is nearly empty or rotating once does not work, just put the bottle at the edge of the table, rotate the bottle twice and the bottle sits on the table at a different angle and start pouring.

 

HDPE is selected as the material for both the main body and the caps as it is strong enough for the bottle and easy to be blow molded. Blow molding is selected as the process for the main body and injection molding is selected as the process of the caps. The cap is also redesigned, there are two parts of the cap, and the top cap is molded separately and then pushed onto the normal cap. The shape of the top cap is easier for children to open comparing to the normal small caps.

 

Disassembly Exercise- Toaster

In the disassembly exercise, we were given a toaster .
The following pictures shows what we finally get to.

Reflection on 'The 11th Hour'

The film the 11^th hour tells us the earth is in danger due to our damage to the environment and how we can stop it to save our environment.

The film can be divided into three different sections, the first section is describe how the earth develops, how the ecosystem changes and what had human done to the environment in the recent years; the second section analyzes on what caused the environmental crises; and the third section gives some possible solutions to the problems.

The cause of the environmental crises is human beings are taking too much of the natural resource without caring about the balance of the ecosystem and the rules of nature while most of the resource is non-renewable. As mentioned in the film, “There are too many us, using too many resources too fast”, “This lack of understanding of the Earth's interdependent systems has created a convergence of crises.”,  “Governmental indifference tied to its allegiance to a corporate economy that is addicted to growth at any cost and perhaps, most insinuating of all, to the culture of consumerism.” As a result, the human put the whole earth in danger and all creatures including human ourselves are going to pay for what we have done. People ruin the planet of earth, almost kill themselves, and we are all going to die if not doing anything to fix it. “Not only is it the 11^th hour, it’s 11:59” said the guy in the movie. As suggested, we need to stop what we are doing right now and get the things fixed. If human beings are the source of the problem ，we can be the foundation for the solution. “This generation gets to completely change this world.”

In the film, several aspects of solutions are proposed which are political, economic and technological and so on. From the economical aspect, the tax of petrol can be increased to force people use public transportations. From the technological aspect, which we need to concern more as designers, is to think more of green, renewable energy such as solar energy. For example, buildings with the ability to photosynthesize can be designed to absorb CO2 and release oxygen, or have the ability to transfer solar energy to other energy. And find the replacement for gasoline or design much better public transport to encourage people use public transport instead of cars, etc. Also, we human beings need to change our sense to think more for the environment. We need to recycle the wastes, save water, plant more trees and have fewer children and so on. It is our responsibilities to save the environment, to save our earth.  

Video Reflection- How it's made, Giving packaging a new life

All the videos are talking about how the packaging is made nowadays.

For the cardboard box, basically they share three basic structure components: one sheet of paper called flute, the sandwich between two flat sheets is called liner and together forms what is called corrugate board. The waves create the air cushion between the flute and liner and strengthen the boards. Double liners can be made to add the strength. After trimming the handles of the cardboards, they are folded and glued to join the box.

Packaging tubes are widely used as toothpastes, glue, skin cream and so on, they are usually made from aluminum, which is affordable. The impact extrusion is applied on the aluminum to form the shape, then the thread is cut out on the neck using a trimming machine. After that, a coat is applied inside the tube to protect the aluminum from inside content. Polyester paint and information is then printed on the tube. After it dries, a cap is screwed on.

Tetrapak can keep drink and food fresh for one year without fridge. They are mostly made from paper, they have three layers: plastic layer, paperboard and foyer. A plastic coating makes it lid proof. The general process of the tetrapak is print, lamination, cut, fill with product, seal and fold.

Aluminum cans can be fully recycled without any loss. Firstly aluminum sheets is punched into round sheets and then made into a cup. Machine draws out the cup forming the body of the can and the edge is trimmed and cleaned. After washed and dried, print is applied on the cans. The production rate of cans is very high.

Glass bottles are natural and green and they can be recycled endlessly. Less energy is used to make glass bottles then producing metal or plastics. The molten glass is cut into certain amount of glass and goes in the mold then is blow up into bottles. Then the bottles go through fire to prevent from cooling too quickly and crack.

Plastic bottles are light to carry, no glass is left on the ground when dropped. They are mostly made from PET. The performs are made from molten PET with 10% recycled PET, then the performs are blow up in extremely high pressure forms the body and cools down.

From the videos of giving packaging a new life, we can know what kind of materials can be recycled and how they are recycled.

For paper recycling, waste paper is sorted into different quality of paper. After the print is removed, raw material is added to produce different types and quality of paper. Finally, paper sheet is pressed, drained and dried. Tetrapak contains aluminum. Aluminum and paper are separated. The paper is used to produce premium sheets of paper. Tinplates and aluminum are separated from the waste using magnates, and then melted to make new products. Glass is recycled by different colors. Plastics is separated using machine by different materials and colors and then recycled.

Project4-Caroma universal design

I'm doing tap, basically my tap has two parts, the main tap and the handle, both of them are stick to the wall.

The main part of the tap is a grab rail with a head where water comes out, I got this idea when thinking of people especially oddly, disable and children having trouble getting out of the bath, combining the grab rail with the tap makes it more connivance for them to stand up in the bath. However, as hot water is going through the tap, the tap itself is hot and touching it can be dangerous, I've made the inside tube isolated from the outside grabbing part to solve the problem. This board shows how people grab the tap using one hand or both hands. My initial design is like this, not coming out of the wall too much but with a long head, then i realized that the long head can be dangerous that people could bump their head on it, so i changed the head shorter so that it is not that dangerous with all the edges rounded off, then i made the space between the grabbing part and the wall larger to make it easier to access.

For the Handle part, it is pretty much the same as the traditional handle but longer for easier access and also less physical effort for children oddly and disable. I'm putting the handle above the tap instead of below the tap so people won't hurt themselves when turning on the tap with hot water coming out. But putting it higher may sacrifice the accessibility, that's the other reason why I made the handle longer. I've also adding the hot water locking system into the handle, it's a red button behind the handle, people can turn it into any angle when pressing the button, but children can just turn it into a preset angle without pressing the button. Or the water won't be so hot when the handle is accidentally turned towards the hot. As the button is behind the handle, children may not see it and play with it, also adults will not having any trouble pressing the button. The cross section shows how the button works.

And this is my tap design, here are some renderings showing how it looks like in the bathroom.

Studio 2A Project 2 -Mr. Clean Bath Cleaner

Rational of the Mr. Clean Bath Cleaner Spray Bottle

The spray bath cleaner bottle is a redesign of the Mr. Clean Disinfecting Bath Cleaner under the Procter& Gamble.
As women do the most cleaning at home, housewives aged around 35 become the target market of the product. This group of people needs to do a lot of work every day so the product should be efficient and easy to use, and comfortable holding in hand for a long time.

-THE FLEXIBLE NECK

The most important feature of the new bottle is that it has a flexible neck connecting the bottle and the head. The existing spray bottles all have one problem is that when they are held upside down during using, nothing can be sprayed out because the tube inside the bottle can’t get the liquid. Adding the flexible neck is a effective way solving this problem, when experiencing hidden corners or underneath surface which usually need to turn the bottle upside down, the head now can be pull out and the neck bended over to spray without turning the bottle.

-THE LOCK ON THE HANDEL

The flexible neck will cause the holding part too long, moreover, it is not strong when holding in hand, the bottle below the neck will swing around during using, which is not very comfortable and convenient, so the movable lock is introduced to solve the problem. When the head is need to be pulled out, the lock will be moved down, and when it is not needed, the lock can be moved up to hold the head and bottle together so that the bottle under will not swing. The soft rubber lock also adds some grip and makes it more comfortable in hand.  

-THE SHAPE

As the product is mostly for women users, the shape should be more likely for women. Comparing to the existing bathe cleaner, the new shape is more soft feeling, and looks more like a product for female. The shape is also good for store delivery and shelving.

-LABELS

The front label uses blue as background to represent “clean”. (The head is also chosen blue to make the bottle one piece) The Mr. Clean logo is put on the top to show the confidence doing all the cleaning, the flexible neck picture is put on to tell the important new feature and the picture of clean corner is saying everything can be cleaned even the corners. All the use instructions and information put on the back label.

-MATERIALS

The main material of the bottle and the head will be HDPE (High Density Polyethylene), one kind of Polyethylene. This material will not easily get corroded by chemicals, and it’s strong enough for carrying liquid, so it is an idea material for chemical container. The rubber lock will use EVA (Ethylene-Vinyl Acetate Copolymers).

(Compare the existing one with the new one.)

Studio 2A Project 1 -MacBook Holder