Video Rflection- David Kelley: Human centred design

After watching the video David Delley on Human Centred Design, I can see industrial design have changed to approaching the concept human centered design. Designers start putting behavior and personality into products. And this is going to make our designers’ job more enjoyable.




Before, we used to build 3D models to show our ideas and communicating with people. But now in order to show people how the product works, internal video production groups are, letting people see and experience the man-machine relationship.



The Prada New York retail store in the video is a great example to present the human centered design. The staff devices in store can be used to gather and manage data, they can scan the tags on products that custom interested in and put them on screen to show the color and style and so on. The changing room is the most interesting design. First, the liquid crystal glass becomes opaque at a touch of a switch, a switching to transparent allows for others outside to review. Another product is the magic mirror, the 3 second delay function can let people see what they were like in the back or all around. Data infrastructure in the store computer can collect the data of history of purchase and let all staff develop better understanding of future client needs. All the products in store obey the new rule that is human centered design, putting customs in the front of every design, letting them experience what they want or what they actually need.



I also found the two designs of cubical interesting. One makes all the walls screen that people can put pictures or family photos on the wall. This meets the need of people who thinking about their family at work or wanting releasing the pressure from working by looking at these wall sized photos. The other one makes the walls alive, that’s pretty interesting, and the idea is to make the cubical more human. Even the small flower is human centered, that will show disappointment when you leave and comes up to show happy when you come back, personalities are put in this small product.



All other products in the video like the spy fish are showing that industrial design is approaching the concept of human centered design, every product is based on human behavior and been put into personality that make life more enjoyable.