2010-08-30
2010-08-23
Video Rflection- The Story of Stuff
Before watching the video: The Story of Stuff, I thought the procedure we get the products is just four steps: from extraction to production to distribution to consumption to disposal as the text book told. However, there were a lot of important things missing between them.
One important thing missing was that this system is a linear system, so there is no comeback, as the planet we living on has limited resources, once used up, they are gone and will never come back. So this kind of system will lead to a bad end. The system actually exists in our daily life, it is related to societies, cultures, economies, the environment. It also related to we people, which is missing in the system. Government is one of the most important kind of people, thought they spend lots of money on military, they still got the value taking care of us, they are of the people, by the people, for the people. Then along came the corporation, which is more powerful than government, that lead the consequence that government cares more about the corporation than citizens.
There are other things missing in the picture. In the extraction part, people exploring and getting resources from the earth, they chop down trees, they blow up mountains to get the metals inside, they use up all the water and they wipe out the animals. In one word, we are ruing the planet and running out of resources. And in the production part, we use power to mix toxic chemicals in with the natural resources to make toxic contaminated products. So what we got will be danger to our later life. And we don’t know the influence on the entire environment that we are living in. Not only in the products, but even more leave as by-products, or pollution. And it’s a lot of pollution.
Consumption is the heart of the system, the engine that drives it. We have become a nation of consumers. Our primary identity has become that of being consumers, the primary way that our value is measured and demonstrated. So people keep buying things to show their value, and the products we bought before became trash. As a matter of fact, a lot of products are designed for the dump, so stuff will become useless quickly after buying it, so people will buy another one. Factories make more money in this way.
However, the dumped products becomes trash, all of this garbage either gets dumped in a landfill, or burned. Either way, both pollute the air, land, water and the climate. Also, the toxics get out from burning goes back in the production stage. So one way to deal with it is recycle, though it doesn’t help a lot, because it is hard for people to separate trash.
It’s necessary for people start doing something to prevent the earth, like saving forests and clean production and conscious consuming and blocking landfills and incinerators. The most important thing is to taking back our government, so it is really is by the people and for the people. We should build a system that doesn’t waste resources or people.
One important thing missing was that this system is a linear system, so there is no comeback, as the planet we living on has limited resources, once used up, they are gone and will never come back. So this kind of system will lead to a bad end. The system actually exists in our daily life, it is related to societies, cultures, economies, the environment. It also related to we people, which is missing in the system. Government is one of the most important kind of people, thought they spend lots of money on military, they still got the value taking care of us, they are of the people, by the people, for the people. Then along came the corporation, which is more powerful than government, that lead the consequence that government cares more about the corporation than citizens.
There are other things missing in the picture. In the extraction part, people exploring and getting resources from the earth, they chop down trees, they blow up mountains to get the metals inside, they use up all the water and they wipe out the animals. In one word, we are ruing the planet and running out of resources. And in the production part, we use power to mix toxic chemicals in with the natural resources to make toxic contaminated products. So what we got will be danger to our later life. And we don’t know the influence on the entire environment that we are living in. Not only in the products, but even more leave as by-products, or pollution. And it’s a lot of pollution.
Consumption is the heart of the system, the engine that drives it. We have become a nation of consumers. Our primary identity has become that of being consumers, the primary way that our value is measured and demonstrated. So people keep buying things to show their value, and the products we bought before became trash. As a matter of fact, a lot of products are designed for the dump, so stuff will become useless quickly after buying it, so people will buy another one. Factories make more money in this way.
However, the dumped products becomes trash, all of this garbage either gets dumped in a landfill, or burned. Either way, both pollute the air, land, water and the climate. Also, the toxics get out from burning goes back in the production stage. So one way to deal with it is recycle, though it doesn’t help a lot, because it is hard for people to separate trash.
It’s necessary for people start doing something to prevent the earth, like saving forests and clean production and conscious consuming and blocking landfills and incinerators. The most important thing is to taking back our government, so it is really is by the people and for the people. We should build a system that doesn’t waste resources or people.
2010-08-17
Video Rflection- Don Norman: Emotional Design
In the video Emotional Design, Don Norman showed us how important emotion is in a product, people like product that can actually make them happy when using it. And it is necessary for designer to understand what beauty is about and pretty and emotions, to design products beautiful and functional.
Don started with two examples, one is the Google search thing, people may feel pleasant with the “o” down the bottom when doing search but don’t know why, he explained it as human subconscious, that is the design affect users’ emotion. The other one is the Mini Cooper, Times magazine commented on this car that it has lots of faults but buy it anyway for it is so much fun to drive. Don said when a person is happy, they are more susceptible to interruption, which makes the person think outside the box, that is when you’re happy, you are more creative. So we can see how important to design products that make people feel happy and fun.
Talking about the visceral level of design, it’s not about the function, it’s all about the outside appearance like visual, hearing or smell. As the example shown in the video, people buy the bottle of water for the beautiful bottle that can be regarded as a decoration at home.
The behavioral level of a design is important, people may be more satisfied with a product that is more than they can use it as been told, they want to control the product so they can use it the way they want. This makes me thinking about a product I bought recently- ipad, as the advertisement said, you don’t need to change yourself to fit the product, it fits you automatically. So is the example shown in the video, the global knife, it makes user feel can control it. That is exactly what we designers aiming for.
The third level of design is called reflective. If you like something, your brain has no control of what you do, the sense doesn’t control the muscle, it looks over, there is a little voice watching and saying that is good or bad. For example, an expensive watch is to impress people, it reflected to the design.
Don started with two examples, one is the Google search thing, people may feel pleasant with the “o” down the bottom when doing search but don’t know why, he explained it as human subconscious, that is the design affect users’ emotion. The other one is the Mini Cooper, Times magazine commented on this car that it has lots of faults but buy it anyway for it is so much fun to drive. Don said when a person is happy, they are more susceptible to interruption, which makes the person think outside the box, that is when you’re happy, you are more creative. So we can see how important to design products that make people feel happy and fun.
Talking about the visceral level of design, it’s not about the function, it’s all about the outside appearance like visual, hearing or smell. As the example shown in the video, people buy the bottle of water for the beautiful bottle that can be regarded as a decoration at home.
The behavioral level of a design is important, people may be more satisfied with a product that is more than they can use it as been told, they want to control the product so they can use it the way they want. This makes me thinking about a product I bought recently- ipad, as the advertisement said, you don’t need to change yourself to fit the product, it fits you automatically. So is the example shown in the video, the global knife, it makes user feel can control it. That is exactly what we designers aiming for.
The third level of design is called reflective. If you like something, your brain has no control of what you do, the sense doesn’t control the muscle, it looks over, there is a little voice watching and saying that is good or bad. For example, an expensive watch is to impress people, it reflected to the design.
2010-08-10
2010-08-09
2010-08-03
IDES1031 Task2: My Design Career
My design career
Not until being asked to write an essay about my design career, I hadn’t thought much about why I would like to become a designer.
When I was a child, I was extremely interested in drawing, so my parents sent me to learn Chinese painting. However，after several years’ learning, I found out sketching can be more useful in my later life, so I started sketching since then. That may be the main reason that I am here learning design.
Drawing is really a good thing to me, it helps me to relax and calm down, then show people what I am thinking about using pen and paper. Every time I have any new idea, I’d like to draw it down and share it with my friends, it is a way communicating with people around. Drawing means so much to me that I finally decided to continue study design in university. The skills I learnt from my teachers also helps to do good in previous courses.
Although technical skills is important, the most difficult thing during a design project is coming out with a good idea, considering people overseas may think in a different way from our Chinese due to culture differences, and it would help me to open my mind, I decided to study abroad, see things and learn things that I can never find in China. It turned out my decision is right that I see a lot of students here thinking and study in very different ways, and always come out with all kinds of great ideas.
One reason I chose UNSW is that University of New South Walse itself is a famous university, it is one member of the group of eight, and it’s highly spoken of. I also got some information saying industrial design in UNSW is one of the top design schools in Australia.
Talking about my future career design, I love cars a lot like other boys do, so I want to be a car designer. I’m also interested in digital electronics like cameras and mp3 players, they are close to our daily life and develop really fast, so numbers of designers may be needed in that area. I know it won’t be easy to become a famous designer, but I’ll try my best to study at uni and make my dream come true.
Video Rflection- David Kelley: Human centred design
After watching the video David Delley on Human Centred Design, I can see industrial design have changed to approaching the concept human centered design. Designers start putting behavior and personality into products. And this is going to make our designers’ job more enjoyable.
Before, we used to build 3D models to show our ideas and communicating with people. But now in order to show people how the product works, internal video production groups are, letting people see and experience the man-machine relationship.
The Prada New York retail store in the video is a great example to present the human centered design. The staff devices in store can be used to gather and manage data, they can scan the tags on products that custom interested in and put them on screen to show the color and style and so on. The changing room is the most interesting design. First, the liquid crystal glass becomes opaque at a touch of a switch, a switching to transparent allows for others outside to review. Another product is the magic mirror, the 3 second delay function can let people see what they were like in the back or all around. Data infrastructure in the store computer can collect the data of history of purchase and let all staff develop better understanding of future client needs. All the products in store obey the new rule that is human centered design, putting customs in the front of every design, letting them experience what they want or what they actually need.
I also found the two designs of cubical interesting. One makes all the walls screen that people can put pictures or family photos on the wall. This meets the need of people who thinking about their family at work or wanting releasing the pressure from working by looking at these wall sized photos. The other one makes the walls alive, that’s pretty interesting, and the idea is to make the cubical more human. Even the small flower is human centered, that will show disappointment when you leave and comes up to show happy when you come back, personalities are put in this small product.
All other products in the video like the spy fish are showing that industrial design is approaching the concept of human centered design, every product is based on human behavior and been put into personality that make life more enjoyable.
Before, we used to build 3D models to show our ideas and communicating with people. But now in order to show people how the product works, internal video production groups are, letting people see and experience the man-machine relationship.
The Prada New York retail store in the video is a great example to present the human centered design. The staff devices in store can be used to gather and manage data, they can scan the tags on products that custom interested in and put them on screen to show the color and style and so on. The changing room is the most interesting design. First, the liquid crystal glass becomes opaque at a touch of a switch, a switching to transparent allows for others outside to review. Another product is the magic mirror, the 3 second delay function can let people see what they were like in the back or all around. Data infrastructure in the store computer can collect the data of history of purchase and let all staff develop better understanding of future client needs. All the products in store obey the new rule that is human centered design, putting customs in the front of every design, letting them experience what they want or what they actually need.
I also found the two designs of cubical interesting. One makes all the walls screen that people can put pictures or family photos on the wall. This meets the need of people who thinking about their family at work or wanting releasing the pressure from working by looking at these wall sized photos. The other one makes the walls alive, that’s pretty interesting, and the idea is to make the cubical more human. Even the small flower is human centered, that will show disappointment when you leave and comes up to show happy when you come back, personalities are put in this small product.
All other products in the video like the spy fish are showing that industrial design is approaching the concept of human centered design, every product is based on human behavior and been put into personality that make life more enjoyable.
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