2012-09-28

Reflection on Who Killed the Electric Car?


The video Who Killed the Electric Car? is a documentary talks about the rise and fall of electric cars. The electric car came out in 1996, it is much cheaper and more environmental friendly than the existing cars burning gasoline and the hybrid cars, however, it is not widely used all over the world at last for some reasons. The director showed us that the electric car is murdered through his investigation.

 

This film shows the born of the world’s first electric car- EV1 and its mystery fall. EV-1 played an important role in renewable resources, it will be the major support of auto motive industry in the future world and it will have a great influence on both the economy and culture. The movie investigated into the auto manufactory, engineers, consumers and the auto mobile lovers in Los Angeles; analyze from the motivation to the evidence and finally got the truth: the fall of the electric car is actually a murder as it threated the benefit of the oil companies. Electric cars can save 100billion gallon of oil every year if everyone buys electric car, that means the oil companies won’t get the benefit the used to get.

 

I was shocked after knowing the real reason why electric cars cannot get widely used is because of the selfish human beings who only consider their own benefits but not the environment. They were risking the whole world for that.

 

However, oil is non-renewable resource, so it will finally be used up by human beings, which makes electric car more suitable for the world. I believe that electric cars is the trend of the future of automotive, and transportations using clean energy will finally replace the existing cars, the trend of industrial design will consider more on maintain a sustainable environment.

2012-09-11

Cormack Project Peer Comments

Benjamine Chan
http://bjcyc.blogspot.com.au/2012/09/normal.html

Chieh Min Lee
http://leechiehmin.blogspot.com.au/2012/09/2012-cormack-legs-eleven-packaging.html

Frankie Ho
http://frankie-industrial-design.blogspot.com.au/2012/09/project-1-cormack.html

Siting Lin
http://linst90.blogspot.com.au/2012/09/cereal-is-healthy-choicefor-breakfast.html

Yuliang Gu
http://guyuliang1990.blogspot.com.au/2012/09/project-1-cormack-milk-powder-can.html

Cormack Leg Eleven Packaging Design - Choco Roll! 2.5L Chocolate Milk packaging





The target market is children aged 5-6. Children at this age are usually more interested in process than products; they are easily motivated and eager to try something new. They want do everything themselves and seek adult approval. Of course they would like to pour the chocolate milk themselves like the grown-ups do. However, with the full 2.5L bottle, they are easily to spill it. Children at aged 5 to 6 will be able to lift the bottle, but they cannot get balanced when pouring the liquid into the cup, so there is great chance they will spill the chocolate milk on the table.
 
The existing large bottles in the market are all not easy for children to pour, neither the size nor the shape. They cannot balance themselves when pouring the chocolate milk with one hand and the other hand holding the cup. It is still not easy for them even with both hands holding the bottle.
 
To solve the problem, an efficient way is to make the shape of the bottle more controllable when pouring. A hexagon shape is designed to be the bottle as all the surface are flat and can sit on the table safely. So children can change the angle of the bottle when pouring by rotating the bottle instead of lifting the bottle and pour. This can reduce the chance of spilling the liquid on the table. When the bottle is full, rotate once and the bottle sits on the table at a different angle, then it starts pouring; when the bottle is nearly empty or rotating once does not work, just put the bottle at the edge of the table, rotate the bottle twice and the bottle sits on the table at a different angle and start pouring.
 
HDPE is selected as the material for both the main body and the caps as it is strong enough for the bottle and easy to be blow molded. Blow molding is selected as the process for the main body and injection molding is selected as the process of the caps. The cap is also redesigned, there are two parts of the cap, and the top cap is molded separately and then pushed onto the normal cap. The shape of the top cap is easier for children to open comparing to the normal small caps.